Key Areas of Operations
Building Capacity
MM Inc. offers all-encompassing business training, including marketing, strategy, financial analysis and supply-chain management. Our ultimate goal is to identify a set of strategies that will help entrepreneurs recognize market demand and meet their customers’ needs, in the process offering employment and promoting economic opportunities in their communities and the region. As such, we customize our training programs to meet the exact needs of the participants, taking into consideration their level of existing training, business experience, industry, and geographic location. MM Inc. has organized and 
facilitated large-scale programs (75+ participants) as well as smaller training events including mentorship programs available for individuals businesses. To date Market Matters Inc. has trained over 1,000 individuals/businesses.
Creating Networks
Recognizing the importance of business networks as innovative institutions to enhance the competitiveness of agribusinesses, MM Inc. has set up and coordinated the network “Seeds of Development Program” (SODP) that has 
built business-to-business relationships among privately-owned African seed companies. As a result of their membership in the program, these emerging market firms have benefited from increased access to information, resources, and business opportunities.
Business Advisory Services/Consulting
As part of our capacity building activities, we offer hands-on assistance to small- and medium-sized businesses in emerging markets in the form of 
mentoring. In addition, MM Inc. has provided consulting services to the ProVenEx and Gates Foundations, the UN Food and Agriculture Organization, and the UN Industrial Development Organization around questions critical to building healthy economic and policy environments in which SMEs can thrive.